Logos of Vehicle and Their Names. What Means Logos Brands

As it is known today, the correct naming decides in business many problems. Company name or brand should meetthe customers’ expectations.

This rule works in the automotive industryas well, where many customers purchase a particular brand of car, based on well sounded brand name.

European sonorous brands

In Europe, cars icons and their names were considered as the most important phenomena. If Americans canafford a freedom in terms of naming, for European corporations this is impermissible.

The amongst the most sonorous and interesting European brands the followings should be noted:

Audi.

Four serried rings mean eternal partnership of four companies, brand creators (Audi, Horch, Wanderer and DKW). Name has a Latin origin. The entire translation means “listen” or takes into account”. The creators pretty insightfully did it–it is really pleasurable hearing the current motors of the corporation.

BMW.

The Bavarian flag was taken for the foundation of the icon of the brand. Some etymologists interpret this image as a symbol of the rotating propeller of aircraft. The name is an abbreviation of the plant- Bayerische Motoren Werke.

Buick.

The British manufacturer of theluxury cars proudly carries on the lattice of the radiator three emblems symbol, logoof the Scottish Buick family that founded the company.

Citroen.

French corporation was founded at the beginning of the past century by Andre Citroen, whose name still has been used up to today. The logo of the car corporationreflects the first great achievement of the French engineering - teeth of the chevron wheels.

Ferrari.

The Italian company was also named after the founder.The foundation of the logo icon derived from the founder inherited from his father - the legendary military pilot. On the fuselage of the aircraft that piloted by his father, the black horse was graced and got up on its hind legs.

Mercedes.

The legend of the German brand name known to all. Emil Jellinek, who bought the company Daimler-Benz in 1900, called the plant in honor of his beloved daughter. Three-pointed star that became a legend has a simple origin. It was portrayed in one of the postcards by Daimler, who was the one of the founders of the company. Today, three beam stars interpret as follows: "in the land, in the water and in the air."

Volkswagen.

"National car" in translation from German took his emblem from two letters of the name - VW. Stratagem of these letters in the logo created famous worldwide brand.

Japanese brands - austere and simple

Japanese have never beendistinguished by very creative thinking on marketing sphere. There is everything simple and clear. Brands of cars and their icons have also adopted this principle. Japanese brands have become well-known worldwide legends of the automotive market, due to quality, which bears an each brand name.

Amongst the many brands notables are following brands:

Infinity.

The company's name itself, which means in translation to English "infinity" or " immensity ", which referring to the great aspirations of the corporation. Unpretentious logo actually depicts the road leading into infinity.

Lexus.

Quite long time Toyota had been looking a suitable name for its luxury brand. The word «Lexus» appeared simply enjoyable consonance, which associates with the luxury lifestyle (luxury). A logo was sosophisticated,that it was difficult to create better one.

Mazda.

This Japanese company has the most sophisticated logo within all Japanese cars. The one legend says that the chrome wings in a circle means a flight to success, and otherscall logosymbol of the sun. The company also claims that the basis of the logo taken letter M. Over the years, during evolution period logo had been changed several times, and his last edition came out in the last century.

Mitsubishi.

In translation from the Japanese company's name sounds like "three diamonds". Designers skillfully reflected this on the symbolism, connecting corporate logo with the family crest of the founder - Coyote Iwasaki.

Toyota.

The most famous Japanese car brand was named after one of the founders - Toyota. The logo of corporation is quite simple enough - it symbolizes the universe, with combining the three rings at different angles. This is one of the few three-dimensional logos in the automotive world.

Nissan.

The foundation this logo circle symbolizes the sun, and the rectangle in which is inscribed the name of the brand - the sky. Japanese etymology logo complicated, because the sun symbolize s such a broad concept as sincerity.

Acura.

Luxury division of Honda has a double-digit logo. Firstly, on the icon letter A can clearly be read, as the first letter of the brand name. Secondly, slightly inclined letter H can be seen (the first letter of the brand Honda). Moreover, the icon symbolizes the way in which the driver does not have any difficulties.

Honda.

Here everything is quite easy. The company is named after the founder and logo placed the first letter of the name brand. It is quite simple and Japanese style.

American icons - symbol of success and leadership

The Americans normally invent sophisticated titles with dozens of interpretations and draw no less intricate logos. It is essential to emphasize following American car brands below.

Cadillac.

The foundation of the logo of the modern American luxury car was taken from coat of arm, 18th century French military - Antoine Cadillac. He founded the city of Detroit, where located the large part of the enterprise brand. Today logo is considerably simplified, but its origin can still be recognized.

Chevrolet.

Another branch of Corporation General Motors acquired its logo from the well-known bowtie. In America, this symbolizes wealth and aristocratic identity. In the U.S., Chevrolet cars belong to one of the most expensive luxury cars.

Dodge.

Logo with red ram was created by the inventor of the car company. The fact that in the U.S. market Dodgeis represented with its trucks and pickups, which explains the odd choice for animal logo. On advertising slogans with red thread comes up the idea: «Dodge - stubborn, as a sheep"

Lincoln.

Corporate logo of Lincoln - it's a compass arrows pointing to the four cardinal points. As such, company wanted to show that it intends to achieve worldwidepopularity. To some extent, they succeeded.

Ford.

Perhaps logo of the oldest brand is the most simple in the American automotive industry. The inscription «Ford» on a blue background. The logo facedalmost no changes since 1926, since designers drawn logo of the company.